Some instagram lovin'

I'm an instagram junkie! Find me on instagram : amiraafarhana 

Here's some of my pictures from instagram, have a great day :)

Freelance Interior Design Work // RESIDENTIAL

During the summer break last year, I got a chance to do some freelance work of designing interior for a bungalow in Shah Alam, Malaysia. I came up with two concept options for my client to choose from.

This is of course the before picture of the bedroom and the joining living and dining room.

And these are the options I gave them. They chose to go with a contemporary concept for both their Living Room and Dining Room. (for privacy purposes, I can't show the finished interior)

OPTION 1 (Dining Room)

OPTION 2 (Dining Room)

OPTION 1 (Living Room)

OPTION 2 (Living Room)

The Daughter's Room

I had fun all through designing the house for them and also furniture hunting with them.

Project Pitch

For our final project, we all have to pitch an event of our choice. I chose to do Kate Spade's Spring/Summer 2014 Collection fashion show and the marketing campaign and goodie bags and the event budget, the whole S/S Collection -- the whole shenanigans! It's a make believe event, but you have to treat them as though it's a real event and they DO feel like a real event since you have to pitch them to the assessor. So this is a few of essence of the event.

For the marketing campaign, I pitched an idea for Kate Spade to publish their own fashion magazine because since they already have a blog dedicated to fashion, the only thing appropriate to do here is to publish their own magazine! Here's my design for the magazine (of course I had inspirations from other magazine!) but I came up with the cover girl, colour palette, font choices and few other input. The magazine is called Saturday because the new, fresh, youthful Kate Spade Collection is called Saturday and also, Saturday is like everyone's favourite day of the week. I mean, WHO DON'T LOVEEE saturdays?

The yellow pocket guide is for the fashion show goodie bag. It has brief information about Kate Spade's Collection and also handy guides around the event venue and it's a fun pop up map! I had fun designing the whole event.

I'm a beginner in Sketch Up and come up with the fashion show design. 

Installation and Intervention in the Public Realm

For this module, we are have to create an experience in public places. We are assigned Fort Amherst in Chatham as our venue. At the first meeting of this module, the whole class has agreed on one theme that is “Secret”. Because the theme itself is so vast and general, we decided to narrow a few area down to get a clear picture of what everyone needs to do. 

Basically, each one of us need to pick a topic within the theme for our installation. The area that I was interested in and did so much research on was secret place. To me, secret place can mean so many things. It can mean a physical space where you can hide or go to. It can also be strictly platonic like a secret place in your mind where your thoughts and intentions are safely stored and the only one who get to access it is you. Ultimately, it is a place where you put everything that you are ashamed of, your darkest memories, your dark intentions, your deepest, darkest secrets.

This installation is titled "The One That Got Away". It is a replication of an evidence room that holds together all the possessions of crimes that has never been found. These evidence were used in crimes but since they were never found, the criminals got away with it. This place exist because of our conscience. People tend to go to the secret place when specific situations happened or occurred to their lives for them to recollect their thoughts. It is a safe place where anonymity at its best with no one is judging, where truth is mutable, and the only place where your voice is heard.

My installation was placed at the barrel storage cellar because I really think it could give the atmosphere that I was going for. The space has a cave-like quality that goes so well with the idea of having a secret place that no one knows about. I filled the space by installing structures to create  a box that holds all the secrets together. This project involves the installation of five square timber frames, each side measuring two meter. Inside each frame, three evidence bags of different dimensions and secret possessions are held in position by strings tied to the top part of the frames. The evidence bag contained tools belonging to a crime scene and every timber frames is unique as it portrays different crime story.

In addition to the sensation of discovering and experiencing this space, still based on the true stories, I put together an audio of interviews I did of people confessing to their dirty deepest secrets that they have been keeping for years on tape and played it during the installation takes place. The idea was to lead the viewer through the space by the eerie music on the audio to give them a sense of suspense. Finally, I emphasized the space with a spotlight with red filters mounted to it to give off a warm fiery feel projected from the front of the square structures.

Scenography Project

For my Scenography project, we are assigned to pick a movie of our choice and create a model from a scene of the movie. And when I looked down the list, there it was, Guys & Dolls, one of my favourite all time oldies! So, obviously I haaaaave to pick Guys & Dolls, seems like the appropriate thing to do. Here is the final product :)

I designed the characters costume and had a material board for them.

FA308 Communication - Final Assessment - 2nd Year

These are series of campaign poster I made for my second year final project. My goal was to create poster that create awareness to the public about the destructions that caused by wars. I chose 4 of the most memorable and most cruel messed-up leaders of all time. Two from the previous centuries (deceased) and two more from a more recent years (alive, although Ariel Sharon is in permanent vegetative state now. KARMA perhaps?) 

What I hope to achieve from these work is that everyone needs to be grateful of the life we live now, think of others who never had the chance of happiness in their life. 

Kent MNight 2012

Okay, this is long overdue, but this was the poster I worked on for University of Kent Malaysian Night. The poster was based on the play they were doing which was "Elis in Wonderland". The first poster was for the booklet and the second poster was the official campaign poster for Kent Malaysian Night. Alhamdulillah, couldn't be more happier.

Berlin & how I see it ♥

I went to Berlin on the 31st October til 4th November with the classmates and other School of Arts students. I had a blast and to share, I've made a short montage about my adventure in Berlin. Enjoy :)

PS: There are pictures of Berlin that I posted on my Facebook, just click on the link below to see them ;)

Berlin pictures 1

Berlin pictures 2

First Semester - BA (Hons.) in Event Management

I'm currently doing my first semester degree in Event Management at UiTM. The whole purpose of doing this degree is to get familiarized with the industry. I want a head start so that I will know what to and not to expect when I studied this course. I already learned a few things and I know I should expect a lot more as I got along, but being in the industry alone has affected me entirely, as I got to know more people and I'm not afraid to stand up for what I do best. 

In this first semester of my degree, I voluntarily offer myself to design a department logo for my batch because of my love of doing graphic design as well. I've showed several designs to my fellow classmates and we agreed on one logo. 

And, early this semester, we had an event of seniors welcoming us to the department called Junior's Night and we are required to submit a montage of our class member introduction and I voluntarily offered myself to be the creative director for the montage. I cannot do the montage if it isn't for everybody's cooperation to turn up on the photo shoot day, I'm grateful that we connected to each other, and it made everything so much easier. 

FYI, all my friends called me Mia here because there are quite a number of 'Amirah' in my class. What I do is basically was came up with the ideas, take photograph of my classmates and direct the video accordingly into what I had visualized them. It's a very brief and humble but sort of catchy montage, and I'm just glad everyone loves it and enjoyed themselves in the making of the montage.

Events

I've always love doing events and I starts at home. My youngest sister was sixteen on the February 10th 2011 and she never had any birthdays with her friends before ( she only celebrated within us family ), so my second sister and I thought of throwing her a birthday bash. It was so much fun and busy the whole week before. We designed the decor, bought flowers at the market, ordered helium balloons, making invitations card for her friends, choosing a menu for the bash and all the accessories for the decor. With all the craziness, me managed to put together a birthday bash that my sister loved and all we know was she had a really great time.

I captured all the memories in videos and made a montage out of it. What can I say, montage is for me like a time capsule because it captured all the beautiful memories in the present times, and I'm all about that stuff.

Final Year - Semester Six

My final year Furniture Design project that is designed in sync with the Retail Centre that I'm doing for my final project. It is a real life project that required a life size furniture to be submitted on the final presentations.